5 Questions Your Website Needs to Answer:

What is this?

You know, you know, but get specific! You're not just a coach, you're a spiritual mentor. You're not just an author, you're freeing women from body shame.

Is this for me?

Your clients are asking: Is this my personality? Is this my values? Is this something I need? Answer those questions!

Pro tip: If you're like, "it's for everyone!" start writing a list of who your services are NOT for.

How will I feel?

Also answer: What will I get? What will I be able to do? What are you promising me?

Who are you?

At some point, they'll want to know about you. Depending on your relationship to your client, they'll be asking: Could she be my friend? Does she have enough experience to be my leader? Has she experienced what I'm going through? Tell them what they're asking about your story.

What should I do next?

Your website needs to encourage them to DO something—convert them from a watcher to a participator. Help them along the journey by giving them a sign post: Apply now, book here, subscribe.